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About the profile areas

The 2015 Estimated Resident Population for Moana is 3,014, with a population density of 2.05 persons per hectare.

Location and boundaries

Moana is bounded by Robertson Road in the north, Commercial Road in the east, the suburb of Maslin Beach in the south, and Gulf St Vincent in the west.

Name origin


Moana is thought to be named from a Māori word meaning ""blue sea"".


Settlement history

Settlement of the area dates from the 1840s, with land used mainly for farming. Growth took place in the 1920s and 1930s when the seaside area was opened up for holiday homes. Significant development occurred during the 1950s and 1960s. The population increased between 1991 and 2011 as new dwellings were added to the area, with the most substantial growth between 1991 and 1996.

Land use

Moana is a largely residential area, with some undeveloped areas in the south.

Major features

Major features of the area include Moana Sands Conservation Park, Moana Beach, Babbacombe Reserve, Graham Rabbett Reserve and the coastal recreation reserve.